Core Metrics
Baseline profitability ratios that anchor any margin expansion narrative.
Signal weight: 1.0
- Operating margin
- Share of revenue that remains after operating expenses – the north star for sustained margin expansion.
- Gross margin
- Revenue minus direct costs of production. Rising gross margin signals improved product economics before overheads.
- EBITDA margin
- Earnings before interest, taxes, depreciation, and amortization as a percentage of revenue – a clean read on cash profitability.
- Incremental margin
- The percentage of each additional revenue dollar that converts to profit, highlighting operating leverage.